Logo letter

The Advantages of Promotional Products in your Marketing


Many people loves promotional products. In a recent survey that has been made before, about 90% of the respondents said that they would keep a branded promotional product when they find it useful for them. Through offering the right products to your customers, it will allow you to capitalize on your affection with branded products and will boost your brand recognition. Below are some reasons why promotional products are effective:


Extends Exposure


One good example to this would be a water bottle that comes with a logo will go more places and will be seen by more people. Each time that your logo is seen, the awareness of brand also increases and there are some people that keeps using the branded promo pieces for many years.


Lowered Cost


Promotional products like the Logo Mugs doesn't cost a lot and is able to offer great returns on your investment. If you are able to order many pieces as you need and then distribute the promos freely, it will be able to allow you to blanket an area or trade show with the brand without having to spend a lot.


Awards your Employees


It is also best if you offer a logo shirt or promo piece to your top performing employee of the month. This will not only help boost morale, but it helps to encourage loyalty and offer a tangible reward on the efforts of your employees.


In the topic below, you will be able to know how to choose the right promotional pieces for your audience:


It is very important that you make sure that the piece that you choose will relate in some way with your targeted buyer. For a sports team, they often love printed t-shirts, bags, bottle openers or key chains. If you offer a relevant piece, it will increase the chance that this is going to be used and is enjoyed by the recipient.  For more tips about marketing, visit http://www.huffingtonpost.com/bryan-elliott/7-key-tips-to-build-your-_b_8217316.html.


Also consider offering pieces to which are useful to your customers because they will be more likely to keep them. The promotional products like printed pens, bags and other useful items are often not discarded. If the receiver is not in need of them, they could pass the item to someone else, which will increase more the product promotion.


Promotional items that are used in trade shows or in conventions should be portable and must be easy to take home. Most of the visitors will travel by air, which makes luggage space precious. Pieces to which are not fragile could be easily packed and are also great giveaways.


Using promotional products like the custom mugs in marketing plans will offer you different ways in reaching out to your target customer and to offer useful and engaging pieces to which reminds them of your business.